Now customers will not be able to order online groceries from Zomato, due to this this service is being stopped
online food delivery company zomato After the next few days on Zomato, customers will not be able to order delivery of online groceries. The company is discontinuing this service. The company said on Sunday that it has decided to discontinue its delivery service of groceries from September 17. The company also said that it believes that its investment in Grofers (grocery delivery service company) will lead to better results for its shareholders than the groceries delivery service on its own platform.
In an email to its grocery partners, the company said, “Zomato believes in providing the best services to its customers and giving the biggest growth opportunities to its business partners. We do not think that the current model is the best way to pass on such benefits to our customers and business partners. Therefore, we want to discontinue our pilot delivery service of groceries with effect from September 17, 2021.
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That is, Zomato will now focus on investing in Grofers instead of running the business model of in-house grocery delivery. Grofers also has a big market in the grocery delivery market and the company focuses on this segment. Since Zomato did not get the expected success with in-house delivery, it is discontinuing this service.
Let us tell you that Zomato used to provide this service in some selected places and under this service, customers were given their orders within 45 minutes. In July, the company had launched grocery delivery service under a marketplace model, through which customers could order goods online from shops located in their vicinity.
Apart from Zomato, there is also another online food delivery platform company Swiggy, which provides online grocery delivery service. At the same time, there is another platform called Dunzo, which is popular in this segment. Both these platforms give delivery in 15-20 minutes. Their business model is also different as they manage their own warehousing etc. So Zomato has also decided not to focus on in-house delivery.
(This news has not been edited by NDTV team. It has been published directly from Syndicate feed.)