new Delhi. In the Corona era, there was a significant change in the way people shopped. Amidst the epidemic, there has been a tremendous boom in online shopping. The number of e-commerce orders in India grew by 36 per cent between October-December in the last quarter of 2020. It has seen the highest growth in the personal care and beauty and wellness segments. According to a report by Cairney and Unicomers on e-commerce trends, the beauty and wellness and personal care segment grew by 95 per cent and the healthcare segment by 46 per cent this quarter. However, during this time, people took care of pocket and insisted on buying cheap and durable goods.
Order more yet the price is lower-
Even though the number of orders has increased in the last quarter of 2020, the order value has come down. This is 5 percent less than the last quarter of 2019. Fashion and accessories are the largest segment by volume. This has increased the number of auditors by 37 per cent. However, the order value declined by 7 percent. The order value of electronic goods has increased by 12 per cent and the number of orders by 27 per cent.
Purchase of 22 thousand crores in five days-
Earlier, according to the report of consulting firm Redseer, e-commerce companies like Amazon, Flipkart, Snapdeal and Myntra started festival season sale in the year 2020 from October 16 to 20. During this period, customers bought $ 3.1 billion (about 22 thousand crore rupees). 15.4 crores were sold in the festive sale of 2018 and 19 thousand crores in 2019.
Online shopping for Tier 2 and Tier 3 cities
People from Tier 2 and Tier 3 cities like Ahmedabad, Kanpur, Chandigarh, Jaipur are now shopping more online. These cities accounted for 32 per cent of online shopping in the October-December 2019 quarter, which rose to 46 per cent in October-December 2020.
Small Towns Turned to Branded
Tier 2 and 3 cities have increased by 90 percent in this quarter from October to December 2019 in 2020 in terms of order value. During this period, orders for branded products grew by 94 percent.